Zesti Branding

Zesti came to me with a unique challenge - they were both a food truck destination and a wedding venue, but their existing logo no longer reflected their business in a cohesive way. They wanted to evolve the brand while still keeping everything connected under the larger Zesti identity.

Together, we built a flexible brand system designed to speak to two very different audiences. We created separate logos under the Zesti name, along with a shared color palette and custom iconography that could seamlessly shift between the playful, casual energy of the food truck experience and the more elevated feel of the wedding venue.