Nike Dorenbecher X Market of Choice

One of the most meaningful projects I've done was collaborating with Nike Freestyle and the Doernbecher Freestyle program. The owners of Market of Choice have a long history of supporting and collecting the shoes designed by kids in the program. It’s especially personal to the Wright family because their daughter was diagnosed herself and had the opportunity to design a shoe through the program.

While building the Hillsboro store, we discovered an unused space beneath the stairs and were given full creative freedom to transform it. After conversations with the Wright family, we decided instead of turning it into storage, it should become a dedicated display for these deeply meaningful pieces.

I led the project from concept through execution, working closely with Nike Freestyle, the Wright family, our architect, and security teams to create a display that felt elevated, protected, and worthy of the story behind it.